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Strategic Insights

The Email that Introduced Ortega to Diageo

In 2016, Ian Ortega joined Diageo on their prestigious Graduate Management Programme. As part of the requirements, each Graduate was required to write a profile that would introduce them to the wider Diageo group. This is what Ian Ortega had for his introduction profile: Every epoch produces its revolutionaries, its

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By Ian Ortega I keep going back to my mother. Because from her, I have come to understand the Ugandan market. I have climbed down from the hurly-burly clouds of corporate illusions to understanding how it works on the ground. I have escaped from the prisons of the western vocabulary

By Ian Ortega I keep going back to my mother. Because from her, I have come to understand the Ugandan market. I have climbed down from the hurly-burly clouds of corporate illusions to understanding how it works on the ground. I have escaped from the prisons of the western vocabulary

By Ian Ortega When mobile phones had just come to Uganda, they were termed as ‘Buli Wendi Nkufuna’ that’s to say – ‘I get you wherever you are.’ The mobile phones had solved the distribution challenge. If someone had access to a mobile phone, it also meant you had access

By Ian Ortega When mobile phones had just come to Uganda, they were termed as ‘Buli Wendi Nkufuna’ that’s to say – ‘I get you wherever you are.’ The mobile phones had solved the distribution challenge. If someone had access to a mobile phone, it also meant you had access

By Ian Ortega I have learned more business from my mothers. One of my mothers is a seasoned retailer. She is done retail for all the time I have known her. And she’s done it for over 20 years. She knows something about retail than most don’t. Recently, she stressed

By Ian Ortega I have learned more business from my mothers. One of my mothers is a seasoned retailer. She is done retail for all the time I have known her. And she’s done it for over 20 years. She knows something about retail than most don’t. Recently, she stressed