There’s something peculiar and beautiful about the woodpecker. It just shows up everyday and does the work. It will be pecking and pecking on that hardened wood until it breaks, until it gives way. I envisage organizational resilience along the lines of the woodpecker. Basically, companies and individuals that show up every day and do the work. They show up in whatever circumstance and add a brick to the grand structure. Before you know it all, these organizations, these individuals rise from obscurity and take markets by the storm.
Yet, most organizations just never do the work. Everyone talks a good talk about the work. Every company claims to be mission-obsessed, every individual claims to have the drive. But these things are extremely rare. You don’t find many woodpecker organizations. You don’t find that excellence of people showing up every day to do the work. The motions of daily life wear down most individuals and organizations. It takes an innate spirit to show up and do the work every day.
Yet, as Ortega Group we live for this kind of philosophy and embodiment. We believe in the woodpecking culture. Some business challenges are extremely hard, and they require people to show up everyday and peck at those challenges. Most business challenges are not one-off punches. They are challenges that require constant sustained effort until something breaks, until the structures let loose.
Be a woodpecking organization!
Photo by Bernal Fallas on Unsplash