One of the emerging trends is the increasing desire for the ‘real’ away from the virtual. We seem to be at the near end of social media, having exhausted all that social media could offer us. With TikTok, many have wondered, what more could come out of social media? What more could come out of X? Do we further trend into the augmented reality?
There seems to be a growing path into physicality. And this can be seen from the popularity of brunches, the Sunday morning hangouts. Also, there’s a generation that’s nearing retirement, and is still bustling with activity. We see a renovation of home spaces and these are being repositioned as home escapes. Many are yearning for limited crowd spaces such as these. There’s a rejuvenation of running clubs.
In the suburbs, we see physicality being expressed in dinner clubs and supper clubs. These are groups of people that catch up once in the week for dinner and simply have conversations. The French Salon could re-appear in the Ugandan context. The Do-it-yourself trends could see brands tap in and teach people how to interact more with their brands and enhance this physical experience. Expect more game nights, we’ve seen this with the quiz nights and karaoke nights.
How will Ugandan brands innovate around this growing interest in the physical spaces? How do they become attuned to enhancing this brand and being culture-fit for late stage social media?
Photo by Aleksandr Popov on Unsplash