
Case Study: The New Managing Director’s Dilemma, Not Ready to Drink
In 2019, Masaka Breweries Limited (MBL), a Fast-Moving Consumer Goods company in the Beverage sector welcomed a new Managing Director, Alvin Mukasa. Top on his
In 2019, Masaka Breweries Limited (MBL), a Fast-Moving Consumer Goods company in the Beverage sector welcomed a new Managing Director, Alvin Mukasa. Top on his
In every economy, the bottom of the pyramid usually forms the largest market base. The case is not any different in Uganda. The bottom of
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