By Ian Ortega I recently read an interesting quote; “sometimes, you should try to do the dishes around the problem.” It resonated with me but
By Ian Ortega Many years ago, I observed something about most marketers – an insane ability to throw around words without making good sense of
By Ian Ortega I recently checked the website statistics for this platform. And it came down to 290 unique visitors every month. For a platform
A Solution to the procurement and management of low-value items in large-scale organizations such as Indian Railways (IR), National Water and Sewerage Corporation (NWSC), Breweries,
By Ian Ortega I have been forced to do this piece on marketing. To answer the question: “What is Marketing?” Put simply, I would say
By Ian Ortega 2024 has been a special year, I have grown a special liking for fried crispy chicken. And by some goodness of luck,
By Ian Ortega I have been thinking for quite some time about one of the biggest challenges of all time – the challenge of organization.
By Ian Ortega One of the most popular tools or frameworks in Business Schools is the VRIO framework. It’s basically a framework to assessing if
By Moses Kaketo MTN Uganda U has remained a market leader for the last 20+ years. That is no mean feat. The telco, a subsidiary
One of the hardest moments for a Managing Director of a Bank is overseeing the migration from one Core Banking Application (CBA) to another. Take