By Ian Ortega In the past, organizations used to rely on one key strength, one key department, one strategic advantage and everything else pivoted around
In the coming years, wellness is going to be one of the biggest industries in Uganda. This can be proven by the marathon uptake among
By Market Intelligence Team Reports from within the beverage industry suggest that Anheuser-Busch InBev (AbInBev), the world’s largest brewer, has expressed interest in acquiring the
By O.G Analysts Netherlands’ based entity, Heineken N.V and France’s Castel Group are the strongest contenders in the rumoured sale of Diageo’s stake in East
By Ian Ortega I keep going back to my mother. Because from her, I have come to understand the Ugandan market. I have climbed down
By Moses Kaketo Carrefour’s entrance into Uganda benefited from the failure of hitherto dominant supermarket chains such as Shoprite, Tusk’s, Nakumatt, and Uchumi. Carrefour rushed
By Ian Ortega The quality of your life will largely be determined by the quality of services you receive. If you are reading this as
By Ian Ortega I have produced this as a quick note on the topic of Segmentation, Targeting and Positioning (STP) as commonly discussed in the
By Ian Ortega Many years ago, I observed something about most marketers – an insane ability to throw around words without making good sense of
By Ian Ortega When I was growing up, I was told that one needed to specialize (that was the message that was always drummed in
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