By Ian Ortega I keep going back to my mother. Because from her, I have come to understand the Ugandan market. I have climbed down
By Moses Kaketo Carrefour’s entrance into Uganda benefited from the failure of hitherto dominant supermarket chains such as Shoprite, Tusk’s, Nakumatt, and Uchumi. Carrefour rushed
By Ian Ortega The quality of your life will largely be determined by the quality of services you receive. If you are reading this as
By Ian Ortega I have produced this as a quick note on the topic of Segmentation, Targeting and Positioning (STP) as commonly discussed in the
By Ian Ortega Many years ago, I observed something about most marketers – an insane ability to throw around words without making good sense of
By Ian Ortega When I was growing up, I was told that one needed to specialize (that was the message that was always drummed in
Some organizations fall in the trap of pursuing a cost-cutting agenda. Although it seems to give some short-term wins, cost-cutting can never be a long-term strategy.
There’s no constant ground. Every strategic general must always remember that today’s assumptions do not hold tomorrow.
Those who invent the future forget the past. Almost everything you thought was true, imagine all of it is wrong.
Often, this inability to ask the right questions impedes the decision-making process for most leaders.
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