By Ian Ortega Every experienced businessperson will tell you that the hardest thing to crack is distribution. Most businesses fail because they failed to win
By Ian Ortega When I joined UBL, we were required to spend at least a month in sales. There was even a saying; “in this
We have a distribution constraint in the world. Basically, how do you find your tribe? How do you find the people the people that share
By Ian Ortega The quality of your life will largely be determined by the quality of services you receive. If you are reading this as
By Ian Ortega I recently read an interesting quote; “sometimes, you should try to do the dishes around the problem.” It resonated with me but
By Ian Ortega Many years ago, I observed something about most marketers – an insane ability to throw around words without making good sense of
By Ian Ortega I recently checked the website statistics for this platform. And it came down to 290 unique visitors every month. For a platform
A Solution to the procurement and management of low-value items in large-scale organizations such as Indian Railways (IR), National Water and Sewerage Corporation (NWSC), Breweries,
By Ian Ortega I have been forced to do this piece on marketing. To answer the question: “What is Marketing?” Put simply, I would say
By Ian Ortega 2024 has been a special year, I have grown a special liking for fried crispy chicken. And by some goodness of luck,
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