Recently, we had a break-in at our home. It coincided with the moment when Ortega Group aka O.G aka O&G is refocusing itself as an Innovation and Strategy Firm. At the heart of everything we do is innovation, we believe in innovating the future. The only future one can guarantee is the future they’ve played a part in creating. We believe in being ahead of the times. Of moving much faster. And doing all this strategically.
When we had a break-in, together with my brother, I decided that we could break one of our privacy principles and have cameras at home. The challenge was to make a decision on which type of cameras. I called up a friend at one of the companies that deals in CCTV solutions. The price of one camera was already outrageous. I decided to move into ‘innovation mode’ and think of a home security in a box.
My first point was on Aliexpress and there I found some easy to install cameras. I think of these as cameras that even a 5-year-old would install (quite an exaggeration), but you get the point. My last experience with Aliexpress traumatized me, I suspect some magic happened at Post Office Uganda and I never got to receive the consignment.
Around this time, I travelled to Europe and passed by an electronics supermarket. I saw these TAPO cameras (similar to the Aliexpress solution), I quickly bought two units. Each unit went for about UGX 160,000. I have just unboxed them and tested them out. They are impressive so far, in the course of the week, final installation will happen, and I will report on the progress. I have been thinking about more of ‘In the Box’ solutions. For example, home security in a box. Solar energy in a box. In fact, it’s only after solar was thought of as an in the box solution that adoption went up.
For a country such as Uganda, we ought to think and innovate around ‘in-the-box’ solutions. In 2025, Ortega Group will also be releasing a Personal Finance in a Box solution. And that’s something that will revolutionize how we’ve always approached personal finance in Uganda. 2025 is the year of Innovation and Strategy, O&G is absolutely excited about 2025.