
Amorphous Strategy: How to Succeed in Ambiguous Business Environments
By Ian Ortega Note: This is a working paper. Ian Ortega is currently working on a new strategic playbook for environments that are dynamic, shapeless,

By Ian Ortega Note: This is a working paper. Ian Ortega is currently working on a new strategic playbook for environments that are dynamic, shapeless,

By Ian Ortega One of the commonest pieces of advice in Uganda rotates around not doing business with relatives. The country locker-room is awash with

By Moses Kaketo In 2022, Stanbic Bank, Uganda’s largest commercial bank by assets, held 24 percent of the sector’s assets. It launched a platform called

By Ian Ortega One of the things new CEOs tend to do when they arrive in an organization is to embark on a cost-cutting drive.

By Ian Ortega In the course of my life, I have noticed two types of CEOs – Founder CEOs and Manager CEOs. Founder CEOs are

By Ian Ortega Aliro Last month, I immersed myself inside a wheat and maize milling operation. One of the most eye-opening experiences of my career

Kamwokya, Kampala, October 2025 The boardroom is tense. Circulation has fallen below 4,000 weekly copies. Printing invoices require advance payment. Cash flow projections show that,

By The Ortega Group There’s a lecture that changes how you see everything. For our team, it came during a Global Economics class at Strathmore,

By Moses Kaketo Have you been to Kampala & its surrounding areas of late? There is something new & exciting. Bread House (BH) is a rapidly expanding brand that you have undoubtedly recognised. With the motto “Baked today, sold today,” The BH is Kampala’s well-known confectionery brand specialised in producing & marketing premium, fresh bread and related goods. They claim to be “probably the best bread in Uganda.” They really do mean it. Bread House has registered

By Diageo Corporate Team The Board of Directors of East African Breweries PLC (EABL) has today announced that Diageo PLC has agreed to sell its
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