The Fog of Business: Cost-Cutting is Not a Growth Strategy
April 12, 2026
No Comments
By Ian Ortega One of the things new CEOs tend to do when they arrive in an organization is to embark on a cost-cutting drive.
By Ian Ortega One of the things new CEOs tend to do when they arrive in an organization is to embark on a cost-cutting drive.
By Ian Ortega In the course of my life, I have noticed two types of CEOs – Founder CEOs and Manager CEOs. Founder CEOs are
By Ian Ortega Aliro Last month, I immersed myself inside a wheat and maize milling operation. One of the most eye-opening experiences of my career
Kamwokya, Kampala, October 2025 The boardroom is tense. Circulation has fallen below 4,000 weekly copies. Printing invoices require advance payment. Cash flow projections show that,
By The Ortega Group There’s a lecture that changes how you see everything. For our team, it came during a Global Economics class at Strathmore,
By Moses Kaketo Have you been to Kampala & its surrounding areas of late? There is something new & exciting. Bread House (BH) is a rapidly expanding brand that you have undoubtedly recognised. With the motto “Baked today, sold today,” The BH is Kampala’s well-known confectionery brand specialised in producing & marketing premium, fresh bread and related goods. They claim to be “probably the best bread in Uganda.” They really do mean it. Bread House has registered
By Diageo Corporate Team The Board of Directors of East African Breweries PLC (EABL) has today announced that Diageo PLC has agreed to sell its
By Moses Kaketo Vodacom Group has taken a decisive step to strengthen its position in East Africa with a multibillion‑rand agreement that would increase its
By Ian Ortega Yesterday (9th December 2025), I was having dinner with Hajji Omar Mandela (the Chairman of CJ’s) at the Kamwokya branch. I started
By Ian Ortega We all grew up with the adages such as ‘latecomers eat bones’, ‘the early bird eats the worm’ and many of the
© Copyright 2026 Ortega Group