By Ian Ortega
I struggle to define what O.G is doing in the precise sense of things. Something gets lost once I start defining it to other people. Despite not being able to define O.G to other people, there’s clarity in our mind about what we are willing into existence – what we are building and creating.
Because we can’t define ourselves as another Management Consulting Firm, we can’t simply say we are an Innovation and Strategy firm, we are more than these things. We are much closer to being described as the organization that’s building and constructing the Ugandan brain day by day, we are out to unlock the intelligence that comes out of this Ugandan brain.
Thus, we’ve chosen to focus more on this process of building and creating. It’s only when you build that people can understand what you are all about. We are all about the articles you read here, the applications we are developing, the people that we choose to welcome to our team, and the partnerships we are making.
And this is also a lesson to every other entrepreneur, the quickest way to know what you’re all about is to build it. We are doing this every minute, every hour, and every day.