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We’ve Got Creativity Wrong

Ask any creative, and they will tell you, they don’t know how it usually happens, it just happens. That’s why creatives, and artists struggle with deadlines, and boxes. Because they really can’t pinpoint to that great place where the magic happens.

But they have learned to be patient. To wait and wait until the source speaks, until the revelation comes. Of course, some creatives start to look for ways of hacking this process. That’s by using some drugs, some psychedelics, a smoke here, an alcohol there. Often, this is a path to disaster.

A creative must be at peace with the things taking time and waiting for the voice. An artist exists to receive, not to create, so says Leonard Cohen. Bob Dylan recently confessed that he has no idea how he was able to compose those songs. That’s a true artist right there.

Bob Dylan’s interview on 60 minutes

Because, ideas come from anywhere and they come when one is less needy of them. They come to those that are in their frequency. You know the great shower thoughts? Or the thoughts that hit you late in the night? Or right as you are in that sleep-wake phase?

We must rethink creativity, as something that can’t be forced, as something that we can only prepare for. We must simply build spaces for it to thrive, creativity works its own self.