
Bodabodas and Mobile Phones: Why Distribution is the Real Business Strategy
By Ian Ortega When mobile phones had just come to Uganda, they were termed as ‘Buli Wendi Nkufuna’ that’s to say – ‘I get you

By Ian Ortega When mobile phones had just come to Uganda, they were termed as ‘Buli Wendi Nkufuna’ that’s to say – ‘I get you

By Ian Ortega What really separates entrepreneurs, founders, people? We could think from the logical route. That some people are more skilled than others, more

These two currently form our core focus, the soul that we wake up to pursue and guard every single minute. We are pioneers.

By Ian Ortega In March 2025, O.G will mark one year of existence. Within that year, we shall have pivoted about 3 times, till to

By Ian Ortega Life is a series of endless games. We all participate in one game or the other. It could be a success game.

By Ian Ortega As everyone gets worked up by the growth in artificial intelligence, questions keep being raised; ‘how do we future proof ourselves?’ I

By Ian Ortega I recently read an interesting quote; “sometimes, you should try to do the dishes around the problem.” It resonated with me but

By Ian Ortega There was a time when not more than three entertainment websites existed in Uganda. Yet, it’s the existence of these three websites

By Ian Ortega Last weekend, I managed one mini-project. It was an installation of security cameras at my residence. Well, two cameras for the start.

By Ian Ortega I have been forced to do this piece on marketing. To answer the question: “What is Marketing?” Put simply, I would say
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