By Ian Ortega On 12th August 2026, the Ugandan netizens woke up to the news of Fraine Supermarket’s foray into the E-Commerce market. “We Deliver in Under 30 minutes” is the promise they’ve made to all those who will order
By Ian Ortega An idea is just 1% of the work, execution is 99%. I have been looking back to my youthful days as an Innovation Project Manager at Uganda Breweries Limited/Diageo soon to become Asahi Breweries. One of the Innovations we worked on was the smaller stock-keeping units (SKUs)
By Ian Ortega I recently watched a video where a Ugandan maize farmer was complaining about the prices of maize grain. He implied that those who’d sent them to grow maize had sold them a lie. I figured it would be important to do some farmer education. First of all,
By Ian Ortega Note: This is a working paper. Ian Ortega is currently working on a new strategic playbook for environments that are dynamic, shapeless, that’s to say, environments such as the Sub-saharan Africa (Uganda, Kenya, Tanzania, DR. Congo, Ethiopia). First, how do businesses come to succeed in these environments?
By Ian Ortega Note: This is a working paper. Ian Ortega is currently working on a new strategic playbook for environments that are dynamic, shapeless, that’s to say, environments such as the Sub-saharan Africa (Uganda, Kenya, Tanzania, DR. Congo, Ethiopia). First, how do businesses come to succeed in these environments?
By Ian Ortega On Philosophy, Socrates said, “it begins when one learns to doubt—particularly to doubt one’s cherished beliefs, one’s dogmas and one’s axioms…There is no real philosophy until the mind turns round and examines itself.” Systems was one of my cherished beliefs, I grew up on it, and I
By Ian Ortega On Philosophy, Socrates said, “it begins when one learns to doubt—particularly to doubt one’s cherished beliefs, one’s dogmas and one’s axioms…There is no real philosophy until the mind turns round and examines itself.” Systems was one of my cherished beliefs, I grew up on it, and I
By Ian Ortega One of the commonest pieces of advice in Uganda rotates around not doing business with relatives. The country locker-room is awash with stories where it ended badly. Of men or women who were doing well in their businesses until they brought in the spouse or the children
By Ian Ortega One of the commonest pieces of advice in Uganda rotates around not doing business with relatives. The country locker-room is awash with stories where it ended badly. Of men or women who were doing well in their businesses until they brought in the spouse or the children
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