
Focused Market Segmentation Leads to Focused Product Innovation
Innovation requires excellent market segmentation. In the innovator’s mind, the first thing should be; ‘Who’ and the ability to answer to the pain points of that ‘who’

Innovation requires excellent market segmentation. In the innovator’s mind, the first thing should be; ‘Who’ and the ability to answer to the pain points of that ‘who’

The stories of micro-entrepreneurs are never told. Simply because most of their businesses never live to tell stories. Today we tell the story of Florence Ndagire.

Accounting is the old language of business and it was represented by profit. But that’s now past, there’s a new language of business and it sounds more like sustainability

How predictable is your system? The number one consumer need is predictability. Great brands, great systems are all predictable

We’re often told that people resist change. But then even in times when fire is all around, people still resist change. They never jump, Businesses don’t jump. Why?

How do we intention sustainable change? How do we start where we are and set the stone rolling? Micro transformations give us some hints

Value creation is the ultimate job of every business, of every employee. You create value or you go home.

Most innovation is a series of successive tinkerings. The innovation and learning organizations get better at tinkering in their industry. They also hire tinkerers

The most important strategic question is: What would have to be true? It’s a way of reverse engineering the world

Is your organization ready to roll out Artificial Intelligence? What questions should leaders be asking?
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